CHAPTER OUTLINE
Asking Questions and Forming Explanations
Research Techniques
- Correlational techniques
- Field methods
- Meta-analysis: the analysis of analyses
- Experimental techniques
Why the Laboratory Is Considered Better
- The participants: who we study
- The causal model and laboratory research
- The laboratory method and cognitive social psychology
- Selecting cultural variables for laboratory research
Challenges and Solutions in Laboratory Research
- Reliability and validity
- Packages of variables or "cultural sets"
- The experimenter as dramatist
- Combining cultural and dramaturgical perspectives
- The culture of research ethics
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