CHAPTER OUTLINE
The ABCs of Attitudes
Attitudes Influence Behavior
- Criticisms of an attitude-behavior link
- Attitudes do predict behavior: the theory of reasoned action
- Other predictors
- Evaluating the attitude-behavior debate
- Automatic processes and the rational model
Behavior "Causes" Attitudes
- Cognitive dissonance
- Self-perception theory: the behaviorist reply
- Self-perception and cognitive dissonance in perspective
- Common implications of dissonance and self-perception research
Culture and Attitudes
- The model of the independent individual
- Attitudes and "rugged individualism"
- Attitudes and independent individuals
- Attitudes, consistency, and culture
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