CHAPTER OUTLINE
Theories of Attraction
- Exchange theories
- Equity theory
- Balance theory
- Sociobiological explanations
The Theories in Cultural Context
- Evaluating the theories
- The pervasiveness of romantic love
- "It happened just like in a fairy tale"
- Will Hollywood love become universal?
- Further similarities across cultures
- Varieties of love
Attraction: Why We Like and Love Others
- Proximity
- Contact and liking
- Exposure, familiarity, and liking
- Similarity
- Physical attractiveness
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