CHAPTER OUTLINE
The Many Faces of Altruism
- Heroic and nurturant altruism
- The Kitty Genovese murder: prototype for altruism research
Explaining Altruism: A Pessimistic Bias
- Social/cultural explanations
- Do we help others because of genetics?
- Assessing the theories in a cultural context
Toward a Cultural View of Prosocial Behavior
- The meaning of prosocial behavior
- Help and social relationships
- Factors that influence helping
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